About Us

First Direct is often acknowledged as one of the stand-out success stories of taxi industry deregulation in New Zealand.


Originally operating from the sunroom of a suburban house in Heathcote, Christchurch in 1990, the company has grown to be one of the largest of Christchurch's taxi firms. Purchased by the Jackman family in 1992, a culture of innovation is the key to the company's growth. Our introduction of environmentally conscious hybrid-powered vehicles, our GPS dispatch system and our automated online booking and mobile booking web app have put First Direct at the forefront of Christchurch taxis.

Here to Help

The willingness of First Direct's people to go the extra mile for our customers has earned us unparalleled customer loyalty. From cabinet ministers to wheelchair users, we are the automatic choice for a large proportion of the Christchurch taxi-using public.


When you call for a First Direct taxi, you know that our modern vehicles and trained drivers are your assurance of safety. And at the end of your journey, you will find that our tariffs are among the most affordable in Christchurch.